During the innovative firm's monopoly period, a _____ is optimal if there is a relatively high repeat purchase rate for nondurable goods or if a durable good's demand is characterized by diffusion.

During the innovative firm's monopoly period, a _____ is optimal if there is a relatively high repeat purchase rate for nondurable goods or if a durable good's demand is characterized by diffusion.



a. life cycle costing pricing policy

b. skimming policy

c. penetration policy

d. time segmentation policy

e. bid price policy






Answer: C


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