Which of the following statements regarding competitive threats is incorrect?
a. Matching a price cut will be an ineffective strategy if the competitor simply reestablished the differential by a further price reduction.
b. A single response is rarely enough to stop price moves by competitors that are struggling to establish a market position.
c. If a price response is required, the strategist should focus the firm's competitive retaliation on those actions that are most cost-effective for the firm.
d. All of the above.
Answer: D