A model of "lead efficiency" is calibrated using the firm's:
a. historical sales lead and lead conversion-to-sale data.
b. total number of sales booths at past shows.
c. gross margin.
d. all of the above.
e. (a) and (c) only.
Answer: E
A model of "lead efficiency" is calibrated using the firm's:
a. historical sales lead and lead conversion-to-sale data.
b. total number of sales booths at past shows.
c. gross margin.
d. all of the above.
e. (a) and (c) only.