The benefits of having a trade show exhibit to business marketers include:
a. the ability communicate with a large and interested audience.
b. free publicity.
c. the generation of sales leads.
d. All of the above.
e. Only (a) and (c).
Answer: D
The benefits of having a trade show exhibit to business marketers include:
a. the ability communicate with a large and interested audience.
b. free publicity.
c. the generation of sales leads.
d. All of the above.
e. Only (a) and (c).