When each industrial salesperson performs all of the selling tasks associated with all of the firm's products, and performs these tasks for all customers in a particular territory, the sales force is organized on:

When each industrial salesperson performs all of the selling tasks associated with all of the firm's products, and performs these tasks for all customers in a particular territory, the sales force is organized on:



a. a customer basis.

b. a market-centered basis.

c. a geographical basis.

d. a product basis.

e. a cluster basis.






Answer: C


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