Which of the following are advantages of the objective-task method of setting advertising budgets?

Which of the following are advantages of the objective-task method of setting advertising budgets?




a. Advertising is determinant of results, not a consequence.

b. Easy to use and familiar to management.

c. Must use instinct for identifying proper level of expenditures to reach goals.

d. All of the above.

e. Only (a) and (c).





Answer: A


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B2B Chapter 13

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