The first and most important step in King's process flow for the annual marketing plan is
• Choose the strategy
• Situation analysis
• Define marketing goals
• Identify tactics
• Develop the marketing budget
Answer: Situation analysis
The first and most important step in King's process flow for the annual marketing plan is
• Choose the strategy
• Situation analysis
• Define marketing goals
• Identify tactics
• Develop the marketing budget
Answer: Situation analysis