In hypercompetitive environments,
a. leading-edge firms are reluctant to lower prices because they enjoy attractive margins.
b. successful firms sustain quality but drive to the next lower price point to enjoy a burst of volume and an expansion of market share.
c. successful firms are reluctant to disrupt the equilibrium of the market.
d. successful firms look for the first opportunity to raise prices.
e. both (a) and (c).
Answer: B