The successful implementation of value-based strategies requires close coordination between the _____and _____ units in the firm.
a. product
b. sales
c. service
d. all of the above.
e. (b) and (c) only
Answer: D
The successful implementation of value-based strategies requires close coordination between the _____and _____ units in the firm.
a. product
b. sales
c. service
d. all of the above.
e. (b) and (c) only