The most successful advertisements directed at business customers tend to focus on:
a. the physical product.
b. product attributes.
c. product benefits.
d. indirect appeals to action.
e. the price of the advertised product.
Answer: C
The most successful advertisements directed at business customers tend to focus on:
a. the physical product.
b. product attributes.
c. product benefits.
d. indirect appeals to action.
e. the price of the advertised product.