Which method for determining advertising expenditures focuses on the communications effects of advertising, not on the sales effects?
a. affordable
b. percent-of-sales
c. match competitors
d. objective-task
e. arbitrary
Answer: D
Which method for determining advertising expenditures focuses on the communications effects of advertising, not on the sales effects?
a. affordable
b. percent-of-sales
c. match competitors
d. objective-task
e. arbitrary