Concerning business-to-business advertising media, _____ publications are directed at a specific industry and may be read by everyone from foreman to company president.
a. common
b. specialty
c. horizontal
d. vertical
e. target
Answer: D
Concerning business-to-business advertising media, _____ publications are directed at a specific industry and may be read by everyone from foreman to company president.
a. common
b. specialty
c. horizontal
d. vertical
e. target
Answer: D