Since higher costs are incurred in providing higher levels of performance on one or more of the attributes, the strategists should assess the:
a. relative importance of the attributes to different market segments.
b. strength of the firm's offering on each of the importance attributes vis-a-vis competitors.
c. costs associated with the experience effect.
d. (a) and (b) only.
e. (b) and (c) only.
Answer: D