Examples of pricing objectives include:
a. channel relationships.
b. achieving a market-share goal.
c. achieving a target return on investment.
d. all of the above.
e. (b) and (c) only.
Answer: D
Examples of pricing objectives include:
a. channel relationships.
b. achieving a market-share goal.
c. achieving a target return on investment.
d. all of the above.
e. (b) and (c) only.