An advertising objective must:
a. specify what is to be achieved and when.
b. be measurable.
c. be realistic.
d. all of the above.
e. (a) and (c) only.
Answer: D
An advertising objective must:
a. specify what is to be achieved and when.
b. be measurable.
c. be realistic.
d. all of the above.
e. (a) and (c) only.