Concerning the allocation of the publication budget among various journals,
a. the cost-per-thousand calculation should be based on circulation to the total audience.
b. the cost-per-thousand calculation should be based on circulation to the target audience.
c. the comparison of alternative journals can readily be made by examining their actual page rates (cost-per-page).
d. the comparison of alternative journals can readily be made by examining total circulation.
e. publications with low circulation levels should be avoided.
Answer: B