Concerning business-to-business advertising media, _____ publications are directed at a specific task, technology, or function, whatever the industry.
a. common
b. specialty
c. horizontal
d. vertical
e. target
Answer: C
Concerning business-to-business advertising media, _____ publications are directed at a specific task, technology, or function, whatever the industry.
a. common
b. specialty
c. horizontal
d. vertical
e. target