____ represents the portion of total purchases in a product and service category that a customer makes from the firm.
a. Share-of-wallet
b. Market share
c. Marketing reach
d. Feedforward control
Answer: A
____ represents the portion of total purchases in a product and service category that a customer makes from the firm.
a. Share-of-wallet
b. Market share
c. Marketing reach
d. Feedforward control