The major forms of marketing control are:
a. control over the efficient allocation of marketing effort.
b. the comparison of planned and actual performance.
c. Both (a) and (b).
d. Neither (a) nor (b).
Answer: C
The major forms of marketing control are:
a. control over the efficient allocation of marketing effort.
b. the comparison of planned and actual performance.
c. Both (a) and (b).
d. Neither (a) nor (b).