Research has shown that which of the following are important implementation skills for marketing managers?
a. Organizing.
b. Allocating.
c. Monitoring.
d. All of the above.
e. Only (a) and (b).
Answer: D
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B2B Chapter 15
- The primary responsibility for strategic control typically lies with:
- The ____ of the Balanced Scorecard describes the expected outcomes of strategy, such as revenue growth or productivity improvements.
- To be successful, successful business marketing managers:
- The goal of _____ is to describe where the firm is making or losing money in terms of the important segments of its business.
- Examples of product measures for efficiency and effectiveness control include which of the following?
- The primary levels of marketing control include:
- The major forms of marketing control are:
- ____ represents the portion of total purchases in a product and service category that a customer makes from the firm.
- Which of the following are interrelated evaluations that are required to design a marketing strategy?
- The _____ of the Balanced Scorecard describes the human capital, information capital, and organizational capital that must be aligned with strategy.
- When using strategy maps, shareholder value can be created via:
- Which of the following are steps in the planning process that utilizes the Balanced Scorecard and a Strategy Map to build a tightly integrated marketing strategy?
- Marketing managers who are flexible and intelligent in dealing with the firm's information and control systems are exhibiting good _____ skills.
- _____ provides a visual representation of the cause-and-effect relationships among the components of a company's strategy.
- Which of the following could assume a role in the marketing strategy center?
- If marketing implementation is poor:
- The process that translates marketing plans into action assignments and ensures that such assignments are executed in a manner to accomplish a plan's defined objectives is called:
- Using this approach, the costs of producing a printed circuit board are determined by first evaluating the activities required to produce the board and then costing out each of the activities. This describes:
- Which of the following statements concerning an activity-based cost (ABC) system is(are) correct?
- ____ reveals the links between performing particular activities and the demands that those activities make on the organization's resources.
- Flagstaff Electrical Supply wonders whether they are spending too much or too little on various elements in their marketing program. Which of the following tools would appear to be most appropriate in examining the efficiency of operations?
- St. Paul Equipment Company experienced a 15 percent sales gain that, on the surface, appears favorable. However, if total industry sales are up 30 percent, an analysis of ____ could suggest that the firm has not fared well relative to competitors.
- ____ is an assessment of how the firm is doing relative to competition.
- If a business marketer is concerned with how the firm is performing relative to competition, which of the following tools would be most useful?