The sales resource grid indicates that a particular territory (planning and control unit) possesses low PCU opportunity and low sales organization strength. This suggests which of the following sales resource assignments?
a. Invest a high level of resources to take advantage of opportunity.
b. Invest a moderate level of resources.
c. Invest a minimal level of sales resources, selectively eliminate resource coverage, or possibly eliminate the PCU.
d. None of the above.
Answer: C