The sales resource grid indicates that a particular territory (planning and control unit) possesses high PCU opportunity and high sales organization strength. This suggests which of the following sales resource assignments?
a. Invest a high level of sales resources to take advantage of opportunity.
b. Invest a minimal level of sales resources.
c. Invest a moderate level of sales resources to keep current position strength.
d. Either direct a high level of sales resources to improve position or shift resources to other PCUs.
Answer: A