All the following are types of levels of seller role, except
• Motivator/problem solver
• Marketing manager
• Persuader/sustainer
• Order taker
• Relationship/value creator
Answer: Marketing Manager
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B2B
- Offering a clear competitive advantage, even if there's some risk or disruption in adoption, is a key part of the value prop for
- Staking our place in the market, our company's niche in the minds of customers is called
- The best and most common compensation structure for sales people in most industries is
- All the following are conditions that lend themselves to a skimming pricing strategy except:
- One of the possible strategic purposes of pricing is
- When a company believes they have a real innovation, but customers do not agree, marketers call it this kind of product:
- The first and most important step in King's process flow for the annual marketing plan is
- King lists several functions that should be included in the annual marketing planning cycle; the least important group to include directly in these internal strategic marketing meeting are
- "Cannibalizing" our own existing products with new products, to maintain current customers is called
- Because B2B demand is from business customers who cannot switch quickly or easily to alternate suppliers (so they will not vary the quantity demanded much in the short run even if price rises), we say that B2B demand is
- The last step in the Strategic Planning process is to define the company's
- Offering a clear competitive advantage, even if there's some risk or disruption in adoption, is a key part of the value prop for
- Staking our place in the market, our company's niche in the minds of customers is called
- The chaotic period in the Technology Adoption Life Cycle that eventually selects dominant supplier(s) is called the
- When a company starts a new business, it is usually in this BCG Growth Share Matrix box:
- When a company believes they have a real innovation, but customers do not agree, marketers call it this kind of product:
- Market research for B2B marketing is different from consumer marketing, because in B2B marketing research
- A key part of making a mission statement resonate and be meaningful is
- The first step in the Strategic Planning process is to define the company's
- When a company believes they have a product that is not radically new, but customers perceive it as a significant innovation, it is called this kind of product?
- All the following are blocks in the BCG Growth-Share Matrix except:
- According to King, a type of B2B marketing analytics is:
- The practical aspects of an entrepreneurial marketing approach require all of the following except: