Offering a clear competitive advantage, even if there's some risk or disruption in adoption, is a key part of the value prop for

Offering a clear competitive advantage, even if there's some risk or disruption in adoption, is a key part of the value prop for  • Technophiles •...

Staking our place in the market, our company's niche in the minds of customers is called

Staking our place in the market, our company's niche in the minds of customers is called • Segmenting • Targeting • Positioning • Actionability •...

The best and most common compensation structure for sales people in most industries is

The best and most common compensation structure for sales people in most industries is • Straight salary • 100% variable pay • 100% fixed pay • Some...

All the following are conditions that lend themselves to a skimming pricing strategy except:

All the following are conditions that lend themselves to a skimming pricing strategy except: • The market is relatively elastic • Competition is...

One of the possible strategic purposes of pricing is

One of the possible strategic purposes of pricing is • Reducing inventory • Appeasing a particular disgruntled customer • Matching a competitor in...

When a company believes they have a real innovation, but customers do not agree, marketers call it this kind of product:

When a company believes they have a real innovation, but customers do not agree, marketers call it this kind of product: • Question Mark • Delusional •...

The first and most important step in King's process flow for the annual marketing plan is

The first and most important step in King's process flow for the annual marketing plan is • Choose the strategy • Situation analysis • Define marketing...

King lists several functions that should be included in the annual marketing planning cycle; the least important group to include directly in these internal strategic marketing meeting are

King lists several functions that should be included in the annual marketing planning cycle; the least important group to include directly in these...

All the following are types of levels of seller role, except

All the following are types of levels of seller role, except • Motivator/problem solver • Marketing manager • Persuader/sustainer • Order taker •...

"Cannibalizing" our own existing products with new products, to maintain current customers is called

"Cannibalizing" our own existing products with new products, to maintain current customers is called • Core business • Translation • New business •...

Because B2B demand is from business customers who cannot switch quickly or easily to alternate suppliers (so they will not vary the quantity demanded much in the short run even if price rises), we say that B2B demand is

Because B2B demand is from business customers who cannot switch quickly or easily to alternate suppliers (so they will not vary the quantity demanded...

The last step in the Strategic Planning process is to define the company's

The last step in the Strategic Planning process is to define the company's • Tactics • Mission • Strategies • Value Prop • Target Segments Answer:...

Offering a clear competitive advantage, even if there's some risk or disruption in adoption, is a key part of the value prop for

Offering a clear competitive advantage, even if there's some risk or disruption in adoption, is a key part of the value prop for  • Technophiles •...

Staking our place in the market, our company's niche in the minds of customers is called

Staking our place in the market, our company's niche in the minds of customers is called • Segmenting • Targeting • Actionability • Positioning •...

The chaotic period in the Technology Adoption Life Cycle that eventually selects dominant supplier(s) is called the

The chaotic period in the Technology Adoption Life Cycle that eventually selects dominant supplier(s) is called the  • Decline • Chasm • Tornado •...

When a company starts a new business, it is usually in this BCG Growth Share Matrix box:

When a company starts a new business, it is usually in this BCG Growth Share Matrix box: • Star • Dog • Question Mark • Growth • Cash Cow Answer:...

When a company believes they have a real innovation, but customers do not agree, marketers call it this kind of product:

When a company believes they have a real innovation, but customers do not agree, marketers call it this kind of product: • Question Mark • Shadow •...

Market research for B2B marketing is different from consumer marketing, because in B2B marketing research

Market research for B2B marketing is different from consumer marketing, because in B2B marketing research • The sample size tends to be smaller •...

A key part of making a mission statement resonate and be meaningful is

A key part of making a mission statement resonate and be meaningful is • Vetting it with customers • Passing it through all the analytics • Getting...

The first step in the Strategic Planning process is to define the company's

The first step in the Strategic Planning process is to define the company's • Tactics • Mission • Strategies • Value Prop • Target Segments Answer:...

When a company believes they have a product that is not radically new, but customers perceive it as a significant innovation, it is called this kind of product?

When a company believes they have a product that is not radically new, but customers perceive it as a significant innovation, it is called this kind...

All the following are blocks in the BCG Growth-Share Matrix except:

All the following are blocks in the BCG Growth-Share Matrix except: • Innovation • Cash Cow • Star • Question Mark • Dog Answer: Innovati...

According to King, a type of B2B marketing analytics is:

According to King, a type of B2B marketing analytics is: • Brick and mortar • Customer • Niche • Retroactive • SWOT Answer: Custom...

The practical aspects of an entrepreneurial marketing approach require all of the following except:

The practical aspects of an entrepreneurial marketing approach require all of the following except:  • Remove impediments • Direct appropriate...